Abstract

The article studies the conditions favorable for the formation of opportunistic behavior of subjects of the credence goods market. The absence of a number of rules, which should govern social and legal relations in the sphere under the study, along with imperfection and inefficiency of the existing rules allowed to identify a group of institutional conditions for developing opportunism. The limitations of competition, the variability of the economic environment, wide range of differentiated products and the unevenness of their distribution, the dependence on external raw material sources form the group of market conditions. Impulsivity, suspiciousness and difficult predictability of the behavior of ordinary consumers, but also inherent in modern society the spiritual and moral decline form the group of socio-psychological conditions for opportunistic behavior. The article discusses in detail each of the groups, the examples of the Russian practice are given.

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