Abstract

Recently, ‘Arte Museum’ has been gaining popularity. In this study, the direction pursued by the 'Arte Museum' was found to be in 'site-specific art', which reveals the place and considers the audience's reaction to be a formative element in completion element of the work. This study compares the way in which the place of 'Jeju' is expressed in the Jeju Arte Museum with the method of expression in the Yeosu and Gangneung Arte Museums. In doing so, the study attempts to uncover what exhibition contents are needed to continuously develop the Jeju Arte Museum. To this end, this paper explores the characteristics of 'Arte Museum' through theoretical discussions on 'site-specific art' and examines place and audience in the exhibition contents of Arte Museum in Jeju, providing comparisons to the Yeosu and Gangneung cases. A scenography approach is adopted to reveal the place of Jeju and which is recognized as an approach for inducing specific reactions from an audience, specifically focusing nature and cultural heritage, as a framework for analysis. Through this, we compare the difference in the way Yeosu and Gangneung reveal the space of place and the audience, and we investigate whether these places have succeeded in establishing themselves in the context of site-specific art with the potential to transform the region. Through this, it is intended that we can learn more deeply about the effect of local culture in the case of the successful mobilization of audiences, specifically while utilizing local nature and heritage of interest to locals.

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