КЛАСИФІКАЦІЯ ЦИФРОВИХ МАРКЕТИНГОВИХ СИСТЕМ СКЛАДНИХ ЕКОНОМІЧНИХ ОБ’ЄКТІВ

Abstract

The basis of the digital marketing system is the current analysis of supply and demand. It is provided by a continuous process of satisfying and reproducing the needs and desires of individual economic objects or their groups. This direction is based on two complementary approaches, a thorough and comprehensive study of the Internet market, demand, needs, production orientation to these requirements, targeting of products and active influence on the Internet market and existing demand, the formation of needs and purchasing preferences. Integrated application of models and methods has found its application in existing digital analytical systems and economic object management systems. In these systems the analysis of financial and economic indicators with the subsequent decision of problems of optimization, forecasting, decision-making and all levels of planning is carried out. When processing economic information in an economic object, economic and mathematical models and methods are used to make management decisions. With the development of the Internet market, it is expected that in the near future marketing will undergo constructive changes. Markets and their structures will operate based on new principles of cloud technology and big data. The digital economy, which has replaced industrial society, will change almost every aspect of life. The buying and selling process will become automated, and a new space of the digital market will emerge. Business facilities will communicate with their customers and with each other through a virtual network. It will be easier for sellers to find potential buyers, and buyers will be able to choose the best product and the best seller without any problems. Time and distance, which were barriers to trade, will no longer matter. Internet markets have a number of advantages over traditional markets: the ability to make purchases daily and around the clock; the buyer does not need to go to the store, walk and choose the product; less time is spent on the purchase. The article considers the formation of a modern classification of marketing systems in the information economy.