미디어 유형별 긍정적 경찰 접촉경험이 경찰신뢰에 미치는 영향

Abstract

This study, based on the cultivation theory, aimed to verify the impact of positive police contact experiences through different types of media on citizens' trust in the police. Specifically, it was hypothesized that positive contact experiences with the police may vary depending on the type of media, and such variations may have different effects on citizens' trust in the police. Additionally, considering individual characteristics, the study assumed that the types of media frequently encountered may differ, and it sought to validate whether positive police contact experiences based on actual media types exhibit variations according to individuals' demographic and sociological characteristics. The types of media included both traditional one-way media (TV programs, TV news, movies) and two-way media (internet articles, social media). The analysis results are as follows. First, among the five types of media, positive police contact experiences through TV programs, TV news, internet articles, and social media services had a positive impact on citizens' trust in the police. Second, among individual demographic and sociological characteristics, there were average differences in positive police contact based on age. Specifically, positive police contact experiences through TV news were more prevalent among those aged 60 and above compared to those aged 20-30, and positive police contact experiences through internet articles were higher on average for individuals aged 50-60 compared to those in their 30s. Based on these results, the study aims to propose effective strategies for media usage to enhance police trust.