Abstract
Non-verbal communication has gradually developed into an independent discipline since the 1950s, and many scholars are conducting endless research on non-linguistics even now. In fact, research on non-verbal hand gestures in the design field is still insufficient. The headquarters collected and analyzed cases using hand gestures in domestic and international identity design. The meaning was categorized into ritual/evaluation action, request/solicitation action, emotion expression action, information provision action, and instruction action to present the basis for analysis. As a result, the most commonly used gesture in identity design is a gesture with all five fingers outstretched. If the angle and direction of this gesture are different, the meaning of the design appears differently. Nonverbal communication has distinct cultural characteristics, so it shows great differences between countries and peoples, and sometimes even the same form can express contradictory meanings.
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