СУТНІСТЬ ПОНЯТТЯ «ПІДПРИЄМНИЦЬКИЙ РИЗИК» ТА ПЕРЕДУМОВИ ЙОГО ВИНИКНЕННЯ

Abstract

Recent events in the world have exposed the magnitude and variety of risks that may accompany business and the need to manage them to reduce or mitigate the negative consequences. Given the growing degree of uncertainty in the external environment, the unstable political and economic situation in Ukraine and the world, management methods and understanding of the concept of "entrepreneurial risk" need constant review and refinement. The aim of the article was to study the essence of the concept of "entrepreneurial risk" and the preconditions for its emergence based on the analysis of its components. The etymology of the concept of "risk" is investigated on the basis of its translation from various ancient and modern languages. Based on the different opinions of scientists on the understanding of the category of "risk", it was determined that the existence of risk in management is often associated with such concepts as uncertainty, likelihood of event occurrence, danger and loss. The main preconditions for the occurrence of risk are uncertainty and likelihood of occurrence of a certain event on the one hand and the consequences of a risk situation - danger and loss, or threat of loss of certain resources - on the other hand. The author's vision of the interpretation of the category "risk" as a concept characterized by the uncertainty of processes occurring in society, due to the likelihood of certain events with adverse consequences in the form of danger and possible loss or failure to achieve the desired result. There are two key distinctive aspects of entrepreneurial risk compared to its general concept, due to the definition and meaning of entrepreneurship as such: 1) economic activity (when are about business risk, the area of occurrence of a risky event moves from the sphere of public relations to the sphere of economic activity related to the production, sale of products, performance of works or provision of services of a cost nature); 2) profit (based on the fact that the purpose of entrepreneurial activity is to make a profit, the main negative consequence of the risk situation is the threat of loss or loss of profit).