Бинарная личность как критический субъект самоорганизации современной экономики

Abstract

The article is devoted to substantiating the need for a qualitative renewal of a personality-oriented approach to the study of modern economics. At the same time, the methodological basis was the evolutionary and behavioral economic theories, in which the main subject of activity is the personality. The novelty of the results of the work lies in the identification of a synergetic form of increasing economic complexity, as well as the designation of a critical entity with authority to carry out economic self-organization. The concept of a binary personality is substantiated, which represents the unity of the individual as a «collapsed» society and society as an «expanded» individual. The unity and interrelation of the phenomena of binary personality and binary quality of economic synergetics as the basis of progressive economic development in the process of ensuring dynamic balance of freedom of economic decision-making and the need to develop morally acceptable forms of their creative and labor realization is shown. The necessity of the «renaissance» of individualism is proved, since it is the unique individual who is the generator, first of all, of implicit knowledge as the cognitive basis of large-scale and radical innovations. The scientific and practical significance of the article's conclusions lies in the possibility of their use for further improvement of the disciplinary matrix of political economic analysis, as well as for qualitative updating of programs of all forms and types of modern education, the objective function of which should be to form divergent thinking among students and employees.