Специфика восприятия и понимания эргонимов в межкультурной коммуникации

Abstract

The article describes aspects of perception and understanding of Russian ergonyms by native speakers of Russian and Chinese. The issue under study is of great relevance due to the increase in cross-cultural contacts, the tendency for the free travelling between the countries and the formation of a multicultural environment in cities. The modern metropolis is increasingly becoming a place of residence for representatives of different linguistic cultures, so we decided to check how successfully modern ergonyms perform their main function, i.e. help residents and guests of the city navigate in space. The aim of the study is to identify the universal and specific features in the perception and understanding of ergonyms by the representatives of different linguistic cultures. The study object is the perception and understanding of a proper name, with the subject being the strategies of ergonyms perception and understanding. The article describes a survey of Russian and Chinese students who were asked to determine the organization’s field of activity by its name. The experiment consisted of two stages: at the first stage, only a word was presented, while at the second one - the word and the photo of the sign. As a result, the main ways of identifying ergonyms were identified.