Abstract
The article reveals the communicative potential of word-formation in the modern German language. Word-formation process is determined by the necessity to fill linguistic lacunas and is associated with linguistic creativity. The authors point out that neologisms always contain a national and cultural component. Importance of the national and cultural aspect when teaching foreign-language neologisms is emphasized. The paper reveals importance of adequate decoding of word-formative structures, which requires both linguistic and background knowledge that plays a special role in cross-cultural communication.
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