Abstract
The article examines topical issues of innovation in the field of catering in the tourism and hospitality industry of Ukraine. The concepts of the tourism industry are defined, which interact to ensure the efficiency and success of the industry. The strategic importance of innovations for increasing the competitiveness and socio-economic progress of the country in a difficult economic and political environment is emphasized. The impact of challenges, such as the effects of the COVID-19 pandemic and a full-scale invasion, on the development of the tourism and hospitality industry is analyzed. The author characterizes the consequences of these challenges for the hotel, restaurant and tourism sectors, including reduced revenues, damage to cultural heritage and economic losses. The author substantiates the need to introduce innovative approaches to the activities of catering establishments, develop infrastructure, and implement programs and projects to stabilize and develop the tourism industry. Particular attention is paid to the use of modern technologies and digital tools to optimize business processes and improve the quality of customer service. The importance of the optimal organization of these institutions, in particular in terms of product quality and effective management, is determined. The article presents promising areas of innovation in the field of catering and reflects the impact of innovative technologies on the tourism market. The article highlights the benefits of digital tools for attracting customers and improving the operational efficiency of food service establishments. The general purpose of the article is to identify the key areas of use of innovations in the field of catering aimed at ensuring sustainable development of the tourism industry and maintaining its competitiveness. In conclusion, it is noted that innovations in the field of catering open up ways to improve service, effective management and customer engagement.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
