Abstract
The article deals with language and style peculiarities of mass media language
 viewed from hedonistiс standpoint. It is one of the most important
 communicative strategies influencing media texts style. The article also
 deals with expressiveness and standard in mass media, media text being
 the main object of analysis. The problem of expressive media texts is correlated
 with expressiveness of pun, neologism, metaphoric narration and
 terminology. The conclusions are drawn about ambivalent role of language
 experiments in journalism.
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