Methodical aspects of medialinguistic technologies teaching

Abstract

Mass media, which have almost unlimited rights to information access and its spreading, always use any opportunity to influence mass and individual consciousness. That is why it is of primary importance to introduce special academic subjects, which would give media experts reliable tools to protect from manipulation technologies.The purpose of the article is to consider methodical aspects of teaching a subject «Medialinguistic Technologies», which is new for the speciality «Journalism», and to prove its expediency for master of journalism curriculum. The theoretical basis of the research includes the conception of mediatext as a multi-leveled phenomenon that combines media and linguistic characteristics. Research methodology contains the achievements of those trends within which mediatexts are analyzed. While studying the object of the research, linguodidactics methods were also applied.The structure of the subject curriculum and effective methods of its teaching are the subject of the research in the direction of education competences elaboration, necessary for media experts, especially, the ability to define mass communication characteristics as a specific sphere of mass media language and text functioning, the ability to analyze the specificity of mediatext and its main types, in particular PR, advertising and journalistic mediatexts in different media, to accomplish general editing of authors` texts in mass media. The subject «Medialinguistic Technologies» is an essential part of professional training of mass communication experts because it both strengthens the ties between linguistic and professionally-oriented subjects and reveals the aim, tasks and mechanisms of medialinguistic impact in mass media. Suggested methods of «Medialinguistic Technologies» teaching can be applied while training future experts in media sphere.