Abstract

The semiotic concept of R.O. Jacobson has been studied, the ideas of which are associated with structuralism as a method of cognition, semiotics as the science of sign systems and poetics as the general semiotics of the text. We analyzed the main components of the R.O. Jacobson concept, which based on the linguocultural aspect of textual criticism. His complex and dialogical view of semiotics and the unique features of his research paradigm are summarized. When considering the category “complexity”, attention is drawn to the modeling of the “meaning – text” model in the aspect of bringing the science of language closer to the sciences of the anthropocentric cycle. Consideration of the similarity and contiguity of metaphor and metonymy allowed R.O. Jacobson should consider that any metonymy is endowed with a slight metaphorical shadow, and any metaphor has a metonymic coloring, and highlight a formal method of research, which represents the merging and transformation of two different processes of thinking – humanistic and scientific. The scientist considered linguistic consciousness to be in some way derivative of ethnocultural consciousness. since it clearly reflects the ideas of Eastern and Western people about the world within a separate national-cultural tradition, building its own scientific view, defining the features of the organization of discourse. The category of “dialogicity,” which manifests itself in the process of an individual’s speech-mental activity, realizes the dialectical unity of language and thinking, and therefore, bearing in mind the thought processes occurring in the human mind, it is more correct to speak of dialogicity as a text-generating speech-thinking process.

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