РОЛЬ СІЛЬСЬКОГО (ЗЕЛЕНОГО) ТУРИЗМУ У ТЕРИТОРІАЛЬНОМУ РОЗВИТКУ УКРАЇНИ

Abstract

The article is devoted to the study of the role and importance of rural (green) tourism in the territorial development of Ukraine. It is stated that the strategic development of a country is directly dependent on the development of its individual territories, industries and economic sectors that are being developed there. One of the promising areas of sustainable development of territories is rural (green) tourism, which can be considered an alternative direction of socio-economic development of the territories of a country with an agricultural specialization, such as Ukraine. Therefore, the issue of territorial development of Ukraine based on the use of such economic activity as rural (green) tourism is extremely relevant and requires detailed study. During the study, it has been established that rural (green) tourism is a specialized type of economic, social and cultural activity, which includes elements of organized and unorganized recreation for the purpose of familiarizing people with the area, its features, nature, culture, lifestyle, population's values, etc. The development of rural (green) tourism in Ukraine has been analyzed. The main areas of activity in rural (green) tourism are delineated. The prerequisites for the development of rural (green) tourism in Ukraine are determined. The article identifies obstacles that impede the development of rural (green) tourism in Ukraine. In the conclusion, proposals for the further development of rural (green) tourism in Ukraine have been presented. It is summarized that the diversity of the natural and agricultural potential of the regions, the presence of cultural and historical landmarks of world significance and a diversified business environment contribute to the development of rural (green) tourism in Ukraine. In its turn, the development of rural (green) tourism and entrepreneurial activity in this area has a positive impact on the socio-economic development of rural areas. Nevertheless, it is currently necessary to implement a systematic approach to the development of rural (green) tourism based on cluster and network regulatory mechanisms, transparency of the conditions for obtaining financial and investment support from the state and support for business initiatives that have a commercial or social impact.