Abstract
This article analyses the communication aspect of punctuation marks in advertising texts. External advertising of the Ufa, Republic of Bashkortostan of the Russian Federation is used as material for this work. The study implemented such methods of linguistic analysis as the sampling method used to collect the material, and the method of linguistic observation. The analysis highlighted main punctuation techniques used by advertisers to construct advertising messages as a dialogue with the target audience – parcelling, interrogative sentences, exclamatory sentences, and sentences with punctuation marks such as dash and ellipsis.
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