РОЗВИТОК ІНСТИТУЦІЙНОГО СТРАТЕГУВАННЯ ПІДТРИМКИ КРЕАТИВНИХ ІНДУСТРІЙ В УКРАЇНІ

Abstract

Solving the problems of reconstruction and balanced development based on the creative economy in Ukraine requires the adoption of systemic decisions of state regulation in terms of identifying the entrepreneurial activity of creative industries and stimulating the development of creative entrepreneurship as the basis for innovative development. The purpose of the article is to study the entrepreneurial activity of creative industries in Ukraine, to identify the main development trends and to determine the directions of development of the State policy of supporting creative entrepreneurship to win and ensure innovative development. For this purpose, it is important to solve the following main tasks: to determine the structure of creative industries; to conduct a statistical analysis of the activity of creative entrepreneurship in Ukraine; to identify significant factors of activity of creative industries and assess the level of their development; to formulate directions for the institutional transformation of the state policy of supporting creative entrepreneurship. The research methodology involves identifying the institutional features of the development of creative industries and determining the directions of institutional strategizing of their support. The article highlights the peculiarities of the functioning of creative industries in Ukraine. The peculiarities of the institutional framework for the functioning of the creative economy in Ukraine and in the EU countries are investigated. The characteristics and typology of creative industries are presented. The entrepreneurial activity of creative industries in the economies of the EU and Ukraine is analyzed. The increasing role and importance of creative industries in economic and social development is proved. The problems of development of creative industries and factors of inhibition of creative entrepreneurship in the Ukrainian economy are identified. The concepts of cultural and creative industries are systematized. It is proposed to divide the creative industries according to the principle of creative product into creative intellectual and creative intellectual industries in economic research. Adaptive directions of institutional strategizing and state policy to support creative industries in Ukraine are formulated.