Abstract
This article aims at understanding and analyzing the features of value-based attitudes to work and career motivations of modern youth in the context of the theory of generations. The principles of building and developing the career of the young generation in the conditions of labor market transformation as a result of technological and informational innovations are formulated. The article presents the results of a survey of senior graduate students of leading universities in Irkutsk Oblast. The survey shows the most preferred ways of employment and key factors in choosing a future job. The results of the study can be used by regional structures for interaction with young people to make managerial decisions, by employers interested in attracting and securing promising young employees, as well as by young specialists themselves when determining their labor motivations and career paths.
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