Abstract
In Korean society, older generations consider adolescent makeup deviant behavior, whereas millennials have rapidly accepted makeup as their peer group culture. This generation gap has fueled a generational conflict. In this situation, this study aims to examine the effects of Korean adolescent makeup on their school adjustment (i.e., learning achievement and relationships with friends). For a rigorous understanding of this relationship, this study developed a research framework that includes the internalization of beauty ideals and body satisfaction through literature reviews of relevant studies. In total, five hypotheses were established within the research framework and data were collected through an online survey with 107 Korean female adolescents aged 15–17 years. The collected data were analyzed through confirmatory factor analysis, higher-order factor analysis, and structural equation modeling. The results showed that the internalization of beauty ideals negatively affected body satisfaction. Adolescent makeup reinforced by the internalization of beauty ideals improved body satisfaction, which had a suppression effect on the decline in body satisfaction caused by the internalization of beauty ideals. Additionally, both body satisfaction and adolescent makeup positively influenced school adjustment. These results could reduce the generation gap regarding adolescent makeup and provide educational and industrial implications for Korean society.
Published Version
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