Управление маркетинговой безопасностью для обеспечения экономической безопасности предприятия

Abstract

The article is devoted to the study of approaches to understanding marketing security and its impact on economic security. Based on the study of scientific publications devoted to ensuring marketing security, the relationship between marketing and economic security is revealed, and marketing tools that influence economic security are identified. The purpose of the study is to formulate modern trends and marketing tools designed to ensure marketing security. In conclusion, the directions and processes that should be included in a modern marketing security system to ensure economic security are determined.