Abstract
The article presents the features of the approach to the promotion of gaming products of various types, the definition of the type of consumers according to preferences in the gaming product, the approach to determining the marketing of the involvement of the gaming product. A method of promoting gaming products based on the con-cept of engagement marketing is proposed. The method includes the stages of analytics and the formation of a promotion strategy, the choice of strategic alternatives, an assessment of the specifics of the game product and the characteristics of the target audience when choosing a strategy, recommendations on the choice of engage-ment marketing tools. The results of the study can be used to develop a strategy for promoting gaming products of various types, as well as if necessary to use the concept and tools of engagement marketing in the promotion.
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