ОБГРУНТУВАННЯ КОНЦЕПЦІЇ МОДЕЛЮВАННЯ УПРАВЛІННЯ ПІДПРИЄМСТВАМИ ТУРИСТИЧНО-РЕКРЕАЦІЙНОГО КОМПЛЕКСУ

Abstract

The article substantiates the concept of management of enterprises of the tourist and recreational complex as an effective model, which is built on the basis of an integral indicator of assessing the status of enterprises of the TRC. Management of the enterprises of TMC is impossible without obtaining an assessment of the current status, which is characterized by a set of indicators and factors that are interdependent and contradictory, so it makes sense to build an integral indicator for assessing the status of TMC enterprises by: allocating indicators of the performance of TMC enterprises and building a binary tree, the vertices of which are the selected factors; weighting the vertices of the resulting binary tree, which is carried out on the basis of the principle of "golden section" and applying the built weighted tree to decision-making. In the concept of modeling the management of retail and entertainment complex enterprises, rating assessment is used to determine the rating of a retail and entertainment complex enterprise and is implemented in the form of a dynamic rating model. The proposed conceptual model should ensure the adoption of strategic management decisions, improvement of the final results of activity, rationalization of the structure of formation of resources and costs, achievement of the goals of strategic development of the enterprises of the shopping and entertainment complex through the mechanism of strategic development, which includes methodological support, which contains an algorithm for determining the level and vector of strategic development of the enterprises of the shopping and entertainment complex, assessment of the strategic position of enterprises and selection of strategic alternatives of the enterprises of the shopping and entertainment complex, as well as instrumental support. The algorithm for determining the level of strategic development of retail and entertainment complex enterprises consists of seven stages and begins with diagnostics of factors influencing the efficiency of functioning and strategic development of retail and entertainment complex enterprises and ends with the definition of a specific strategy for managing retail and entertainment complex enterprises based on the level of strategic development of retail and entertainment complex enterprises.