Abstract
In the process of social development in the new era, the management and development of enterprises need to implement changes and innovations. Under the background of ecological civilization construction, the concept of green management is gradually introduced into the development and operation of enterprises, which brings great reference to the management of enterprises. Therefore, business managers need to conform to the development trend of social market in the new era and actively implement the concept of green management, so as to strengthen the effect of green management and bring more comprehensive benefits to enterprises. Therefore, this paper briefly expounds the necessity of green management in enterprises and the problems in the actual green management, and actively explores the specific measures for enterprises to implement green management under the background of the construction of ecological civilization, so as to promote the healthy and sustainable development process of enterprises.
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