ИСПОЛЬЗОВАНИЕ МОДЕЛЕЙ ПАРТНЕРСТВА И СОТРУДНИЧЕСТВА В ЦИФРОВОЙ СРЕДЕ

Abstract

Since the early 1980s, the need for collaboration between companies has intensified, in particular due to the increasing complexity of products, the accelerating pace of innovation and technology diffusion, and the expansion of investments and knowledge areas required for their development. Unlike a market transaction, a partnership is created when the customer and suppliers agree to share risks and responsibilities in developing and implementing a feature or subset of a complex product, coordinating their skills and resources. As for cooperation with a supplier in conditions of moderate intensity of competition, then, more often, this is due to the fact that in this context the need for resources and the required innovations is not so high. Collaboration strategies are an attractive way to manage resources when the firm’s capabilities are insufficient to achieve the desired result.The paper notes that the intensity of competition favors horizontal cooperation strategies, but does not encourage the choice of vertical cooperation. It has been proven that the ideas of horizontal collaboration are formed during research and development, development of new products and improvement of existing technologies. In this context, they turn out to be the main source of radical innovation. This type of cooperation provides access to the resources most needed to compete in the market.