Abstract
This article discusses the main stages of opening a salon in the nail industry. Particular attention is paid to such important stages as: identifying the target audience, market analysis in the nail business, which, in the future, will allow you to develop a unique offer for customers. No less significant will be the consideration of the location of the salon, as well as the question of why you should pay attention to the competent design and interior of the studio. The article discusses the importance of creating a business plan that emphasizes financial projections and marketing strategies. At the end of this article the question is raised about the selection of qualified specialists, team management, providing quality service, which will be the basis of customer loyalty and stable successful business.
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