Abstract

This study analyzed the media art space of teamLab based on Mihaly Csikszentmihalyi's immersion theory to find out the expressive characteristics of the media experience space and cognitive thinking. As a method of the study, the teamLab's works were first analyzed focusing on the characteristics derived from the consideration of immersion theory to interpret the relationship between the expressive elements of the media art space and the immersive characteristics according to spatial expression. As a result of the analysis, teamLab's works create new artistic experiences through the fusion of natural elements and media art, and various natural elements are organically harmonized within the work and induce various visual experiences through imaginary images to the audience. In addition, the spatial and spatial changes and distortion of boundaries of the work obscure the boundaries between the audience's reality and the work, causing new sensory experiences and participation. Through the study, the relationship between the characteristics of space and the expression elements that occur in the stage of immersion in teamLab's media art space was identified, and the possibility of multiple directions and organic expressions on the boundaries of perception expressed by virtual images that induce visual interaction. Research findings indicate that the immersive characteristics of media art prioritize the dissolution of boundaries and the formation of active communication within artworks. The fusion of nature and media art stimulates audience interest and provides fluid meaning, thereby creating immersive experiences.

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