Abstract

Abstract New literary media in print has changed its paradigms by converging with new media art; likewise, new media art draws on narrative techniques and poetic images. These paradigm transmutations have generated collaborative links binding distinct creative practices, intensifying the reading engagement and/or immersive experience. The mutual interpenetrations of print literary media and new media art challenges traditional understandings of literary, visual and acoustic practices, urging us to rethink mainstream/popular and local/global divides. This paper draws on new literary writing in print by Ahmed Shafie (b. 1977), a Cairo-based writer, poet and translator, along with new media art by Hassan Khan (b. 1975), a Cairo-based writer, composer, and new media artist, both informed by regional and worldwide cultures. By intermediating their visual, verbal and/or aural experiences, this paper addresses the convergent strategies used to produce signification in a worldwide rapidly changing cultural context. The intensity of the reader’s/viewer’s/user’s engagement with the literary or visual experience will be explored to reconsider intermediation as an act of intervention.

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