ПРИНЦИПИ РОЗВИТКУ ІНФОРМАЦІЙНОГО ЗАБЕЗПЕЧЕННЯ ЛОГІСТИЧНИХ ПРОЦЕСІВ У ТОРГІВЛІ

Abstract

he development of information support for logistical processes in trade encompasses various aspects aimed at optimizing and improving their efficiency. However, issues such as system instability or obsolescence, software deficiencies, and limited compatibility among them can complicate the implementation of new technologies. The increasing volume of digital information requires security measures to preserve data confidentiality and integrity. Based on a thorough analysis of the key principles of developing information support for logistical processes in trade, it has been demonstrated that the integration of technologies, digital transformation, openness, standardization, analytics, forecasting, flexibility, scalability, security provision, mobility, as well as collaboration and data exchange are crucial principles for successful supply chain management. These principles are interrelated and complementary creating a solid foundation for enhancing efficiency, optimizing costs, and improving customer satisfaction. It is argued that implementing these principles enables companies to quickly adapt to changes in market conditions, effectively respond to challenges in the modern business environment, and ensure a high level of competitiveness. This is made possible by optimizing logistical processes, reducing order processing time, improving demand forecasting accuracy, and ensuring supply continuity. It is argued that the successful implementation of these principles requires companies not only to adopt advanced technologies but also to be prepared for cultural changes, including openness to innovation, willingness to collaborate, and data exchange among all participants in the logistics chain. Through this, companies can create an efficient, flexible, and secure logistics system capable of meeting the needs of the modern market and ensuring high customer satisfaction. The development of information support for logistical processes in trade, based on the principles of technology integration, digital transformation, flexibility, and other key aspects, forms the basis for increasing efficiency, reducing costs, and improving service. Collaboration and data exchange provide companies with the ability to quickly adapt to market changes, optimize supply chains, and ensure competitiveness. The use of modern technologies and approaches, including mobility and data security provision, plays a crucial role in creating an effective and reliable logistics system.