Антикризова реанімація туристичної галузі України в післявоєнний період

Abstract

The article analyzes and generalizes the foreign experience of different world countries regarding the reanimation of the tourism industry in the post-war period. The factors influencing the indicators of tourism development, the formation of tourist flows and the reaction of regional and government policy as to attracting tourists to the country of visit are considered. The indicators of statistics of international tourism are analyzed and the factors influencing their dynamics are identified. On the basis of historical retrospective, the formation of tourism in post-war Europe is highlighted; the essence and number of anti-crisis measures to restore tourist exchanges are considered. The experience of countries in which hostilities have taken place or continue to take place, the risk of terrorist attacks should be transferred to the Ukrainian market. Countries such as Georgia, Israel, which have both external and internal factors of negative impact on the state of tourism, are trying to overcome or level this negative impact at the expense of: external rental of destinations and the formation of a tourist product of recreational, medical, extreme tourism. Unfortunately, hostilities cause damage to the tourist infrastructure and natural wealth of our country, which complicates the recovery processes after the war. Based on the results of the research, the authors proposed methods of crisis management for reanimation of the tourism sector of Ukraine, including due to the post-war transformation and expansion of the variability of the tourism landscape of Ukraine. The study of anti-crisis management of the tourism industry in order to ensure the economic development of Ukraine is quite relevant and requires further study and scientific analysis, which will be the goal of further scientific researches.