Abstract
The article discusses mass media discourse and provides the author’s typology of discursive formats of knowledge. The coding features of the mass media discursive format of knowledge in two multilingual publications, the French newspaper “Le Monde” and the Russian publication “Rossiyskaya Gazeta” are revealed. The author’s algorithm for encoding the mass media discursive format of knowledge, consisting of seven stages, is proposed. Projecting the author’s coding algorithm onto articles in French and Russian newspapers revealed: 1) the number of articles in the “Culture” heading, the “Art” subheading in the publication “Rossiyskaya Gazeta” is five times greater than the number of articles in the newspaper “Le Monde” in the corresponding heading “Culture”, subsection “Art”, for the same period; 2) the number of coded components prevails in the titles of articles in a Russianlanguage newspaper; 3) among the coded components, proxemes prevail in the articles of both newspapers.
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