ОРГАНІЗАЦІЯ ВІДДАЛЕНОЇ РОБОТИ ПРОЄКТНОЇ КОМАНДИ В УМОВАХ ЦИФРОВОЇ ТРАНCФОРМАЦІЇ БІЗНЕСУ

Abstract

The article substantiates the relationship between the digital transformation of business and the objectives of improving the management of innovation and startup projects. It is noted that the application of the project approach within a certain activity involves the formation of a project team. The need to use digitalization opportunities in all possible directions and forms to increase the effectiveness of innovation and startup projects, namely: customer experience, partnership and collaboration, data management, innovation, HR strategy and culture, value management, and more. Emphasis is placed on key aspects and benefits of digital business transformation. It is proved that the formation of the project team and the organization of its effective work require special attention of the chief project manager. It was indicated that when organizing the work of the project team it is necessary to take into account certain features of the innovation or startup project, such as novelty, uniqueness, risk, ephemerality, staff adaptation, development of common values and traditions, understanding of the psychological characteristics of employees and their values and competencies, the complexity of staff cooperation in project teams. The principles on which the process of organizing remote work of the project team is based are considered and the advantages of remote work for the company and for the employee are specified. It is noted that the use of remote access to individual workplaces during the quarantine of Covid-19, opened a convenient way to work throughout the company for many companies. The main stages of the process of organizing remote work of the project team are identified: choosing a reliable and responsible cloud service provider for all important indicators and getting acquainted with the main stages of migration and organization of work in the cloud. The difficulties of the remote format of work are considered and a set of measures for overcoming them and successful transition to a new format of work is proposed. An analysis of opportunities for business development in the context of digitalization and the need to develop a strategy for the digital transformation of Ukraine's economy, in the long run, is provided.