두피·모발제품 사용실태 및 모발에센스사용에 따른 만족도 연구 : 10대∼60대 여성대상으로

Abstract

This study examines the actual condition of use of scalp and hair cosmetics for women in their 10s to 60s who are busy with work, childcare, and learning. Also it verifies the effects of rough hair improvement and usability and satisfaction of hair products that are harmless to the scalp through self-home care using hair essence. This study not only contributes to healthy and beautiful hair management of women, but also provides basic data for continuously growing scalp and hair industries, and related studies. The results of this study are as follows: First, as a result of the purchase and use of hair cosmetics, essence/serum were used the most, except for shampoo and conditioner/treatment basically used in scalp and hair cosmetics. Most of the respondent purchased hair cosmetics once in every two to three months through the internet and home shopping. When purchasing hair cosmetics, it was found that the after-use effect was the most important factor. Second, the difference of hair moisture increase after using hair essence with heat is verified through a preliminary experiment that using hair essence with heat have higher luster and oiliness. According to the human experiments, both the experimental group and the control group increased the gloss and moisture of the hair, and they were visually evaluated through a monitor with the 400x magnification diagnostic measurement. Third, it was confirmed that the difference in hair texture according to heat treatment after using the home care hair essence in both groups that the rough hair cuticles became smooth after the treatment. Fourth, both groups showed high satisfaction overall after using hair essence. The result showed that the hair improvement, overall satisfaction, moisturizing power of hair, hair texture, future intention to use, necessity of maintaining and improving hair health, and acquaintance recommendation were very positive. In conclusion, when comparing the satisfaction average for the experimental results by group, the overall average of the experimental group was 4.41 points and the control group was 4.31 points, so it would be better to heat-treat the hair essence after using it.