ПРИЧИНИ І НАСЛІДКИ РУЙНУВАННЯ КУПІВЕЛЬНОЇ СПРОМОЖНОСТІ ДОХОДІВ НАСЕЛЕННЯ УКРАЇНИ

Abstract

The article presents the author's own vision of the reasons for the destruction of the purchasing power of the income of the population of Ukraine and the interpretation of their consequences. The general parameters of the standard of living in Ukraine, which allowed to explain the reasons for the difference between the growth rate of wages and pensions. Assessing consumer potential, attention is paid to the importance of creating favourable conditions for the growth of consumer passive income in a high level of societies’ informatization. The author's attention is focused on establishing the macroeconomics' nature of the disparity destruction of the purchasing power of the Ukrainian consumer. Emphasis is placed on the devaluations’ causes of the Ukrainian national currency in particular on the flaws in monetary policy, which, combined with the imbalance of export-import operations, had a negative impact on the dynamics of consumer sentiment and led to the cutback of economic activity. An important place is given to the identification of factors that provoke rising food prices, destructively affecting domestic demand. An attempt is made to analyse the consumer potential of the domestic food market by symbiosis economic and social constraints in terms of combining differences in the structure of income by age groups, which form the corresponding variations in the structure of its consumer demand. The elasticity of food product demand in the conditions of devaluation of the national currency is investigated. Emphasis is placed on the flaws in Ukrainian economic policy that make the inflation deeper. The study of the causes of inflation was carried out through the prism of miscalculations in domestic fiscal policy, globalization of food markets and the low level of the economic freedom of the national economy from corruption. Based on the obtained results, conclusions were made on economic losses, justified from the standpoint of tripartite market interaction: for the consumer – reducing the economic affordability of food products; for the producers – in the profitability; for the government – in budget revenues.