ФАКТОРИ ПІДВИЩЕННЯ ЕФЕКТИВНОСТІ ДІЯЛЬНОСТІ ПІДПРИЄМСТВА В СУЧАСНИХ УМОВАХ ГОСПОДАРЮВАННЯ

Abstract

The article provides a comprehensive assessment of factors affecting the economic activity of the enterprise. Groups of indicators and factors (external and internal) of the system of economic efficiency of enterprises are considered. The role of an effective management management system is determined. It was found that for effective operation, enterprises must have competitive advantages, therefore, the main ways of obtaining them are given. One of the main tasks of entrepreneurial activity is obtaining the largest amount of net profit. It is this task that prompts entrepreneurs to constantly search for reserves and ways to increase the efficiency of using the resources they control. It is often possible to observe situations when the management system of a business entity is completely characterized by overspending or significant losses of available resources. Under such circumstances, the first task is to improve the management system of enterprises, namely, its orientation towards the effective use of resource potential. At all times, the efficiency of the economy largely depends on the efficiency of its structural links, first of all grassroots enterprises. In turn, it is determined by the efficiency of the use of resources at their disposal – material, financial, labor, etc. In this connection, it is extremely important to determine the degree of use of resources, which is the basis of the analysis of the efficiency of enterprises and the calculation of the competitiveness of their products. The essence of the problem of increasing the economic efficiency of production is that it is a complex economic category and is manifested through effectiveness as a form of expression of the purpose of production and depends on internal opportunities to effectively use all available resources at its disposal. The article substantiates that various approaches can be used to increase the economic efficiency of any business entity, such as the implementation of effective management systems, optimization of business processes, improvement of the quality of products or services, involvement of innovative solutions, etc. Directions for the implementation of ways to increase the efficiency of enterprises in today's context are proposed.