Abstract
The article substantiates the need to use elements of budgeting at small enterprises to increase their competitiveness. For this purpose, the characteristics of the use of budget advertising of large and small business enterprises, the reasons for the managers' reluctance to use this method at the enterprise, the directions of their minimization are proposed. The algorithm of budget execution of advertising by the method "Based on goals and objectives" is presented, as well as the proposed method of economic substantiation of the decision made on advertising budgeting of a small enterprise. Economic calculations are made on the example of a trading company.
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