Abstract
The article deepens the understanding of the interdependence of the risks of insurance compa-nies. It is substantiated that in the most general view, the risks of insurers include the following types: strategic, tactical and operational. The specificity of the functioning of insurance companies leads to the emergence of insurance, market, credit and operational risks. It has been proven that risk is close-ly related to management, and the effectiveness of its management is the basis for the formation of a certain level of customer trust. The understanding of trust as an asset of the insurance company has been deepened. The relationship and interdependence between the riskiness of the functioning of in-surers and the trust of policyholders is substantiated. A generalized format of the insurer's business model is presented, taking into account the concepts of riskiness and trust.
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