Abstract
The paper discusses the activity of the Department of Restoration and Reconstruction of Russian Traditional Culture at the Altai Krai State Art Museum Territory (1990 - early 2000s) regarding the use of intangible cultural heritage in interactions with the museum’s audience. The authors analyze how the activity forms of the employees evolved from study and accurate reconstruction of local cultural features of Altai Russians to heritage representation based on historical sources and adapted to the audience’s needs and museum environment. Heritage representation discussed in the paper is based on Gregory Ashworth’s concept of commodification.
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