프롭테크 플랫폼의 활용이 부동산중개서비스 산업에 미치는 영향에 관한 연구

Abstract

Consumer demand for PropTech industries that combine IT technology and real estate industries is increasing. PropTech is growing in various industries related to real estate, such as real estate valuation, data provision, and real estate transactions. In particular, as real estate information acquisition through the platform is expected to become active and transactions are expected, the prop-tech industry is expected to be incorporated in the real estate brokerage industry. At this point, this study aims to find out how the growth of the prop-tech industry changes in the real estate market and how it affects the practical use of the real estate brokerage industry. In this study, we investigated whether the real estate big data platform actually helps brokers improve their expertise in the field, increase customer reliability, and increase profitability by improving competitiveness, and analyzed various measurement items and structural equations. The structural model between latent variables created based on the confirmation factor analysis model was analyzed. As a result of the analysis, it was found that the real estate big data platform had a positive effect on the real estate market for the expertise, reliability, and profitability of the real estate brokerage among the changes in the perception of the real estate broker. On the other hand, it was found that it would negatively affect the competitiveness of the authorized brokerage business. Although PropTech was generally recognized to have a positive effect on the development of the licensed real estate agent, it suggests that the role of licensed real estate agents is needed to strengthen competitiveness.