ОСОБЛИВОСТІ ЗВ’ЯЗКІВ З ГРОМАДСЬКІСТЮ В ОРГАНАХ МІСЦЕВОГО САМОВРЯДУВАННЯ

Abstract

The article considers the features of public relations in local self-government bodies. It is proved that the level of social management directly depends on the specifics of the functioning of public relations services at the local level. The main PR goals for local self-government bodies are defined. A number of trends in the development of public relations of local self-government are clarified: the first trend is their institutionalization, including regulatory and organizational design. The second trend is the expansion of the information and communication resource based on modern technical means and social technologies. The third trend can be considered the formation of information and analytical support for public relations, which is the basis for information and analytical activities of local self – government bodies. It is proved that an absolute transition to symmetrical two-way communications between local authorities and the population is quite possible to achieve if a number of conditions are met: the development of local self-government as a subject of political activity, the decentralization of state power, the participation of citizens in the preparation, adoption, implementation of managerial decisions, the presence of political will among local authorities on the issue of activating the participation of citizens in local self-government. It is proposed to develop a program for the development of public relations of local self-government bodies. It would be advisable to implement such a project in large territorial communities for a period of 3-5 years. This should be a kind of strategy for the development of public relations of the local government, which defines the priorities, goals and main tasks of long-term communication, stages, target groups and work plan with each of them, financing, organizational forms of work, communication directions, functional responsibilities and personnel of public relations services of the local government.