Abstract

The subject of the study is ensuring the competitiveness of higher education institutions in the field of entrepreneurship education. The purpose of the work is to identify the relationship between the phenomena of quality and competitiveness of universities in the process of creating and implementing educational programs on entrepreneurship. The relevance and importance of considering the ratio of quality and competitiveness in the field of entrepreneurial education are due to the objective request of stakeholders to improve the quality of entrepreneurial education, in particular ordinary citizens – possible future or novice entrepreneurs, their environment, public authorities who understand the need for professional solutions to entrepreneurial tasks in various fields for the integrated development of the country, as well as the business community of the Russian Federation Federations. The article presents an analysis of the relationship between the quality of education and the competitiveness of educational institutions of higher education. Based on the use of methods of deduction, induction, synthesis and the case method, the factors influencing the level of competitiveness of universities involved in the process of teaching entrepreneurship are revealed. It is noted that the factors of competitiveness in the field of entrepreneurship education are based on a resource-based approach to describing competitiveness. Groups of educational resources are identified and classified as factors of competitiveness of universities in the field of entrepreneurship education. Special attention is paid to the quality of academic resources for entrepreneurship education. The conclusion is made about the importance of forming competitive educational results in the field of entrepreneurship education by improving the quality of educational programs, content, methods and technologies of entrepreneurship education.

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