Abstract
The issues of food pricing are of great social importance. The global increase in prices on agri-food markets forces the public, the scientific community, state and international organizations to pay attention to the problem of economic accessibility of food products, related, on the one hand, to the level of income of the population, on the other – to the level of food prices. This has significantly increased the relevance of scientific research on food pricing at all stages of production and sale. The article discusses the problems associated with the formation of “fair” prices for dairy products on the example of one of the most prosperous “dairy” countries in the world – Switzerland, and also shows how the pricing policy of the countries reflects the solution of key tasks in the organization of dairy exports.
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