РОЗВИТОК ІНТЕРНЕТ-БІЗНЕСУ ЯК ВАЖЛИВОГО ЕЛЕМЕНТУ КОМУНІКАЦІЇ В ЛОГІСТИЦІ

Abstract

The article considers the prospects of Internet business development in Ukraine and abroad. The influence of digitalization of business processes on communication processes in logistics is analyzed. The variety of problems that are today the realization of the enormous potential of the World Wide Web and the variety of areas in which development and progress continue are considered. The focus was on various business models, including advertising, subscriptions, other means and their interaction with paradigms such as "software as a service", data ownership and many aspects of socialization. Total coverage of Ukrainian consumers with mobile Internet, along with increasing the importance of the possibility of implementing different phases of the purchase agreement at different, convenient times and in convenient circumstances, create grounds for total implementation of e-commerce in Ukraine communication strategy and its transformation into a stable market position. Only innovations, the study of promising options of which should be the subject of further research, will give domestic companies the opportunity in the future to compete successfully with foreign Internet giants. The authors investigated the positive and negative consequences of Internet commerce for the communication of logistics processes at the enterprise. In general, it should be noted that the digitalization of the implementation of any process in the enterprise, and logistics is no exception, has many more advantages, especially during a pandemic. The new generation lives in a new rhythm, and in the first place comes the convenience of service, the ability to quickly find the right product or service, the realization of the need at the time of occurrence. People want to receive a consolidated offer, personalized in relation to their preferences, and if these preferences have already been expressed – then on their basis. All this improves the position of foreign players, who now mainly offer more convenient for customers payment services, terms and delivery times. Accordingly, there is no denying the fact that the development of Internet business in logistics allows both manufacturers to make faster and more efficient decisions on providing production with the necessary raw materials, but also suppliers – to remind potential and regular customers of their existence, discount systems and promotions. This form of business introduction in logistics is quite optimal.