Abstract
The article highlights the peculiarities of implementing advertising texts of European and domestic hotels in the Internet discourse. These texts are characterized by manipulation tactics and approaches: manipulation of images, ways of presenting information, speech manner influencing at the lexical level. Manipulation of images in advertising texts is realized by means of appeal to positive emotions, appeal to social attitudes, accentuation of attention, speculation in the right di-rection, creating a virtual tour, offering call information, receiving solidarity, receiving indications of authority and receiving binding. Manipulative tactics of information supply is realized by means 
 of composing topics by small portions, selection of information, excessive supply of information, mnemonic tactics of presenting information, “You”-approach, slogans, putting on the mask of the adviser.
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