Abstract
The article is devoted to the analysis of the use of manipulative speech tactics, which are actively used in journalistic texts to form a certain impact on the target audience. The article explores the tactics on the example of English and Spanish speech techniques. The purpose is to study the influence of manipulative tactics on journalistic discourse. The research methodology includes an analysis of newspaper and journalistic texts popular in the United Kingdom and Spain. The article explores the strategies of manipulative speech techniques in political discourse. In journalistic texts, speech techniques have a peculiarity in manifestation in the multilevel perception by the reader. For political discourse, a special role is to use metaphors. Tactics based on speech techniques, including visual and expressive means (metaphorical models), are in every language culture. Manipulation here will be considered as a means used for the implicit implementation at the mental level of specific goals, intentions, and attitudes that do not coincide with those that the target audience currently has. Communication in political discourse has the only goal: to influence the object of influence. Therefore, the basis for using manipulative speech techniques is to use a strategy of influence and control by public consciousness.
Highlights
Language is the main tool for manipulating public consciousness
The main pragmatic goal-setting of a political text to influence the recipient is actualized in the word and implemented through the text created by the communicator, that is, the addressee
A political text is a text of a special kind, the main specificity of which lies in its pronounced pragmatic character, which cannot but influence the strategy of construction, the choice of linguistic means
Summary
Language is the main tool for manipulating public consciousness. Journalistic texts can create and shape ideological trends, a system of beliefs and values only for controlling human consciousness. Political linguistics is a relatively young science, it is an interdisciplinary science — linguistics and political science — and is concerned with the study of the influence of socio-political events on changes in language and vice versa. The subject of this science is political communication, or in other words, the speech activity of a politician, which is aimed at emotional impact, propaganda and the creation of political sentiments in order to strengthen their positions or, on the contrary, to worsen the authority of their rivals. Readers may agree with an extraneous opinion, so this tactic is called “social responsibility”
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