ТЕНДЕНЦІЇ ЦІНОУТВОРЕННЯ ТА ЕКОНОМІЧНІ РИЗИКИ ДЛЯ ПІДПРИЄМСТВ ХАРЧОВОЇ ПРОМИСЛОВОСТІ

Abstract

In the economy, the main category is the price, which is one of the main factors of the competitiveness of products and the enterprise as a whole. The main economic risks for the enterprise are that the price acts as a function of costs and profit.Therefore, it is important that the constituent elements of the price, its level, dynamics are controlled both by the producer and by the state for separately monopoly resources (raw materials, energy resources). The article examines the economic threats of risk that can lead to a crisis in activity, and even to the bankruptcy of the enterprise. The current state of the economy of Ukraine is characterized by many force majeure circumstances, which are attributed to external factors of influence (destruction of economic facilities, infrastructure, death of employees, etcSuch events to ensure economic activity require additional costs, which will directly affect the increase in the price level of a product unit. An increase in prices leads to a reduction in the solvency of the population and, accordingly, demand. That is, enterprises must change the structure of production, switch to the range of production of products of the low and medium price segment, the income from which is not always sufficient in order to develop, introduce the latest technologies, carry out modernization, that is, there are contradictions of economic interests between producers and consumers, supply and demand. The destruction of the national economy is associated with the occupation of the territories of Ukraine, and this required changing the supply logistics for many enterprises, which led to additional costs and, accordingly, an increase in the price of products. Also, economic risks are increasing due to the insufficient availability of working capital, to replenish which it is necessary to take loans that are quite expensive or unavailable. There may be a threat regarding the timely return of loans due to a low level of profitability, profitability of products. The analysis of price trends for food industry products proves that their growth rates are ahead of the growth rates of the population's incomes. Therefore, the pricing process directly affects the economic risks of the enterprise, its financial and economic condition and liquidity.