Abstract
Modern economic conditions are characterized by high dynamism and versatility of processes occurring at the macro and micro levels. In this context, the concept of the region’s competitive potential becomes especially relevant, since it determines the region’s ability to adapt to a changing economic environment and successfully compete in the market. Improving the competitiveness of regions is one of the key tasks of modern economic development. In the context of globalization and intensification of interregional competition, understanding and developing competitive potential are becoming crucial for ensuring sustainable growth and progress in the region.
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