Abstract
This study examined the impact of anti-Japan awareness on the travel decision-making process using the extended theory of planned behavior. In particular, this study investigated actual behavior as a result of anti-Japan awareness by Korean people in traveling to Japan. To achieve this objective, this study conducted the survey to Koreans via SNS(Facebook, Naver cafe, Instagram).<BR> The results of this study reveal that anti-Japan awareness significantly influenced attitude toward Japan, subjective norm and perceived behavior control. Also, the results show that attitude toward Japan, subjective norm, and perceived behavior control had significant impacts on behavioral intention which in turn influenced actual behavior to visit Japan. Furthermore, the extended theory of planned behavior was found to have more explanatory power than the original theory of planned behavior. This finding suggests that anti-Japan awareness as extended variable plays a significant role in restraining travel to Japan through the attitude and the opinions of others. The findings of this study provide academia and policy-makers with the impact of anti-Japan awareness on the decision-making process in traveling to Japan.
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