Abstract
With the aftereffect of global recession resulted from COVID-19, students applying to be an airline cabin attendant had to face a blockage in their career path for the last two years. But the end of COVID-19 is now starting to be seen, and airlines have begun to hire employees again. This is indeed good news to the students of air service-related majors who have been constantly concerned about their career and preparing for it. Here, this study is aimed to analyze how appearance satisfaction influences major satisfaction, major commitment, and career maturity regarding getting a job in hospitality industry including airlines in which appearance is considered important. According to the results of verifying the hypotheses of this study, first, Hypothesis 1 has been adopted as appearance satisfaction is found to influence major satisfaction significantly. Second, appearance satisfaction is found to have significantly positive influence on major commitment. Third, because appearance satisfaction is found to have no meaningful correlation with career maturity, Hypothesis 3 has been dismissed. Fourth, major satisfaction is found to have significant effects on major commitment. Fifth, major satisfaction has positive influence over career maturity. Sixth, as major commitment is found to have significantly positive effects on career maturity. This study is intended to present ways to cultivate competent persons of ability demanded from hospitality industry in general including airlines in which appearance is regarded important, improve the satisfaction and commitment of the students of air service-related majors, and also enhance their career maturity, too.
Published Version
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