ІННОВАЦІЇ В СОЦІАЛЬНОМУ ПІДПРИЄМНИЦТВІ ЯК НЕСТАНДАРТНИЙ ПОГЛЯД НА ПРОБЛЕМИ

Abstract

The research concerns the positioning of social entrepreneurship as an innovative form of business, its ability to innovate, economic and social solutions to social problems, including poverty, support for vulnerable groups, environmental protection, human rights, energy security, conservation and restoration of land resources, uneven distribution of capital, etc. The lack of resources in the state budget and funding of the social sphere on a residual basis encourages people and communities to intensify and seek innovative approaches to solving their problems. Social entrepreneurship is perceived as an unconventional view that rethinks the essence of the problem that changes people's lives, improves their living environment, increases welfare, creates conditions for vulnerable groups to access the benefits of the modern world. In many parts of the world, social entrepreneurship initiatives often outpace the state's response to current challenges, create millions of jobs, generate significant financial capital and tax and public investment in state and local budgets, proving their competitiveness against alternative models of socio-economic development. development. The development of the concept of social enterprise involves in-depth analysis of social problems and building cost-effective business solutions based on business modeling, the main purpose of which is a reliable, clear and simple description of the future company during enterprise development. social enterprises. road map for social entrepreneurs. To overcome the crisis, it is important to innovate, promote competitive products and develop the high-tech market. It is the innovative approach that can be the impetus for restoring the country's economic situation. Thus, an effective mechanism for ensuring the creation of innovations is a socially responsible startup, ie a startup created for social purposes. In Ukraine, social entrepreneurship is a fairly new field of activity that is of great interest to various groups of concerned citizens and entrepreneurs. In modern realities, social entrepreneurship is becoming one of the important and effective tools for solving social problems of both civil society and small and medium-sized businesses in Ukraine and a leader in various sectors of the economy of any developed country.