КОНЦЕПТУАЛЬНІ ЗАСАДИ СТРАТЕГІЧНОГО УПРАВЛІННЯ ПІДПРИЄМСТВАМИ ПАСАЖИРСЬКОГО СЕКТОРУ ЗАЛІЗНИЧНОГО ТРАНСПОРТУ

Abstract

In the article during the research it is established that transformational changes in the world economy provoke significant changes in the environment of enterprises of the passenger sector of railway transport, which lead to a radical revision of the principles of its activity, increasing risks and uncertainty. The expediency of adapting the conceptual provisions of strategic management of passenger complex development, which should be based on the need to timely overcome problems in the industry and change management tools to respond in a timely manner to challenges and block potential problems. The analysis of the functioning of the passenger complex of railway transport of Ukraine, allowed to identify a significant number of problems (delays in reforms, fragmentary business model of passenger transport management and low quality of personnel management, critical level of wear and tear of technical and technological base and infrastructure due to difficult financial and economic situation etc.), indicating the systemic nature of the crisis. It is established that the effective implementation of strategic tools should be based on the following principles: system diagnostics and planning of key parameters of economic development of the passenger complex; urgent response to minimal deviations in the performance of the passenger complex and the manifestations of the crisis in the environment of its operation; prevention, situationally and alternative actions; adequacy of the chosen scenario of response to existing and potential manifestations of crisis situations; maximum mobilization of internal and external resources, reserves to support sustainable economic growth; targeted coordination of management actions with the strategy of development of the passenger complex of railway transport; innovation of strategic tools; comprehensive control and adjustment of crisis leveling scenarios, etc. It is substantiated that in order to overcome the negative tendencies in the activity of the enterprises of the passenger complex of railway transport it is necessary to focus on the system approach to the choice of progressive tools of strategic management of the complex in the conditions of macro environment transformation.