Abstract

The purpose of the article is to identify lexical and semantic features of color designation in determining the national cultural specificity of language and speech means. This article illustrates the key characteristics that clearly reflect semantic shifts in vocabulary caused by rethinking axiological components: the frequent use of the green lexeme as part of neologisms; the creation of a new system of values with the help of neologisms with a positive connotation; the emergence of terms naming a person by the professional activity; a significant increase in the group of neologisms associated with economic and environmental discourses; the use of words related to gastronomic culture; interest in the problems of the impact of modern technologies on human life. The study of neologisms as a means of representing values and forming an assessment expands the range of research in the field of axiology and neology.

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.